Your Amazon account is leaving money somewhere. Let's go find it.

We run Amazon operations for brands doing $1M to $20M — the kind of work large CPG teams do as routine.

Free account audit, no pitch attached

Results

Every figure below shows its baseline, its window, and what was held flat. The numbers are smaller that way. They're also checkable.

Untamed · premium cat food · Amazon UK
#1 Best Seller in Freeze-Dried Cat Food, 49 days after launch
launched August 30, 2026 · #1 and #2 in the category, October 22, 2026

A subscription brand customers were already searching for on Amazon. We helped hire its in-house channel manager, built the launch plan with her around add-on products only, and run the channel together.

Read the full case →
Mendini by Cecilio · musical instruments
5%to14%profit margin
~$27M catalog · over 12 months · before Viva Macaw · while revenue grew 11%

Bulky, fragile instruments are close to the worst possible fit for FBA fees. Most fulfillment moved merchant-side, FBA stayed on through peak so the ranking wouldn’t take the hit, and spare parts shipped in place of full returns. Returns fell from 12% to 5%.

Read the full case →
Consumer batteries · Amazon Business, Vendor Central · before Viva Macaw
More than doubled the B2B channel in ten months

Amazon Business buyers are procurement teams, not shoppers. The targeting was built to reach them specifically, and new pack configurations launched to suit how they actually buy.

Read the full case →
Ginger Bee Tea · honey ginger tea concentrate
From no Amazon presence to a run rate worth ~15% of its category, in three months
a ~$700k category on Amazon

They sold on Meta only and worried Amazon would just move revenue around. We built the listing, fixed the creative for conversion, and put ads behind demand that already existed. Their direct sales didn’t drop.

Read the full case →
N-Bone · pet chews · Vendor Central
+15.7%revenueand+12.5%gross profit
2025 vs 2024, same 43 weeks · before Viva Macaw · on a seven-figure catalog

A chew is also a toy, and for some dogs it’s a calming product. Existing SKUs went into the adjacent categories where they answer a different need — new volume without a new product. Gross profit grew alongside revenue, which is the part that’s easy to lose when an account gets bigger.

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Brands we've worked on

  • Bonmedico

What clients say

“We built the plan together and we run the channel together. From the first week I’ve had someone senior working beside me, not a report once a month.”

Aisha Charles · Brand Manager · Untamed
Read the full case →

“I was nervous Amazon would just take sales from our own site. It didn’t. It felt like having an Amazon department I didn’t have to hire.”

Christopher Pyne · Founder · Ginger Bee Tea
Read the full case →
Juan Talavera

You get the operator, not the org chart

Juan Talavera · operator

I'm Juan Talavera. I've run a ~$27M multi-category Amazon catalog and led the Amazon Business channel for a major CPG battery brand through Vendor Central.

I've worked across consumer goods, electronics, food, pet and musical instruments — Nippies, Mendini, N-Bone, Ginger Bee Tea, Untamed. I hold three Amazon Ads certifications — Amazon Sponsored Ads Advanced Certification, Amazon DSP Advanced Certification and Amazon Ads Advanced Retail Certification — and the PMI Project Management Professional (PMP).

Amazon Shipping published a customer story on the fulfillment work at KK Music, the company behind Mendini, and named me in it.

Read it on Amazon

Viva Macaw is a new practice. The track record above it isn't. I'm the one on your account — not a coordinator passing notes to someone else.

The work itself

You know your category. We know Amazon.You understand your customers, your product and your market better than any outside team. Our job is to turn that knowledge into how your listings, advertising and catalog work on Amazon.

Channel entry and launch
A tailored plan for entering your category, with a six-month target and the sequence to hit it.
Annual operating plan
A twelve-month plan with targets, budget and a promo calendar — how large brands run the channel, applied to yours.
Advertising
Bid structure, wasted spend, and the terms that are converting someone else's customers.
Creative built for conversion
Images, A+ content and video aimed at one number: conversion rate. It's the cheapest lever in the account — every point you gain makes every ad dollar work harder and every rank easier to hold.
Catalog segmentation
Which products deserve budget and which are quietly costing you.
Supply chain and inventory position
Where your stock sits decides your delivery promise, your fees and your rank.
Commercialization and deal strategy
Amazon's promotional tools, used deliberately to buy ranking position, not just a spike in volume.
Vendor to Seller transition
If Amazon has released your contract, there's a sequence to this, and it has been run before.

How it works

  1. Free audit

    We look at the account and show you what we'd do, with the data behind it. If it isn't a fit, you keep the audit.

  2. A roadmap in the first two weeks

    Onboarding, then a plan built around your goals and a full picture of the opportunity on Amazon.

  3. We run it, or we level up your team

    We take the account end to end, or your team keeps running it while we set the plan, review the work and teach the people doing it.

What your audit shows

Three findings we look for in every account. Your numbers go in the highlighted fields.

Account audit · sampleYour figures highlighted
Finding 1

[XX]% of ad spend goes to searches you already rank top three for organically

Part of that spend may be defending your position. Part is buying sales you'd get anyway. We test which: lower bids step by step, watch total sales, and keep only the spend that adds to them.

Finding 2

[X] of [X] campaigns built to win top of search are serving mostly on product pages

The spend is real, but it isn't buying what the campaign was built for. We change the placement and targeting settings so each campaign spends only on its intended job.

Finding 3

[X] SKUs show a delivery promise of [X]+ days in [STATES], and rank [X] positions lower there than where they show two-day delivery

Without a fast delivery promise, conversion drops [XX]% in those states, which is about $[XX,XXX] in sales over the period. We move inventory toward the regions that need it and improve the delivery promise across your main states.

We're probably wrong for you if

  • You're just getting started and need someone to teach you Amazon from scratch. That's a real need, and it isn't this — but we write about how Amazon actually works. Read Insights →

  • You already have the plan and want hands to execute it. You'd be paying senior rates for something a VA does better.

  • You want the ads run and nothing else touched. We work the whole account — advertising on its own is a different job, and there are good people who do just that.

  • You want a large team on a shared Slack channel. We're deliberately small — that's what makes the senior attention possible, but it isn't for everyone.

Not selling on Amazon yet — and not sure you want to?

Fair. The margin math is real and the channel-conflict worry is legitimate. Most of the pitches you've heard have skipped both.

Here's the fee structure broken down in full, what Amazon-exclusive variations do to cannibalization, and why people are already searching for your brand there whether you're selling or not.

Read the case for Amazon

Let's have a low-stakes conversation

We'll audit your account and tell you what we'd do. If it's a fit, we talk about working together. If it isn't, you keep the audit.

Book a call

Engagements start at

$2,000/month

Month-to-month for the first three months.