[XX]% of ad spend goes to searches you already rank top three for organically
Part of that spend may be defending your position. Part is buying sales you'd get anyway. We test which: lower bids step by step, watch total sales, and keep only the spend that adds to them.
[X] of [X] campaigns built to win top of search are serving mostly on product pages
The spend is real, but it isn't buying what the campaign was built for. We change the placement and targeting settings so each campaign spends only on its intended job.
[X] SKUs show a delivery promise of [X]+ days in [STATES], and rank [X] positions lower there than where they show two-day delivery
Without a fast delivery promise, conversion drops [XX]% in those states, which is about $[XX,XXX] in sales over the period. We move inventory toward the regions that need it and improve the delivery promise across your main states.
